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FACT OF THE WEEK: Small Business Is International Business

by Jeffrey Henning | Sep 22, 2016 | Uncategorized

In one of the strangest election seasons in our nation’s history, one issue that seems to unite the two leading party candidates is a hostility toward free trade and U.S. trade agreements. That, of course, is unfortunate, distressing and, especially if acted on,...

Breaking the International Barrier: Small Businesses Look to Go Global

by Jeffrey Henning | Aug 31, 2016 | Uncategorized

Home may be where the heart is, but not necessarily where the profits are. The decision to expand internationally is something small businesses are increasingly considering and acting on, according to a recently released USForex survey. Ninety-six percent of...

Innovate TV Latest Video: Jeffrey Henning of Researchscape

by Jeffrey Henning | Aug 30, 2016 | In the News

In the latest edition of Innovate TV, we chat with Jeffrey Henning, founder of Researchscape International. Jeffrey discusses: How he got his start in market research.Why he started his latest research business, Researchscape – “Do It For You” Surveys at...
Global Expansion Meets Domestic and International Challenges

Global Expansion Meets Domestic and International Challenges

by Jeffrey Henning | Aug 26, 2016 | B2B Surveys, In the News, Small Business Surveys, Worldwide Surveys

Most [U.S. small and medium businesses] are looking to increase their presences in China, the United Kingdom (U.K.), or Canada over the next 12 months (20- 21 percent each). China is attractive for U.S. SMBs because the availability of affordable suppliers and...
Content Marketing Works … If You Work It

Content Marketing Works … If You Work It

by Jeffrey Henning | Aug 22, 2016 | B2B Surveys, In the News, Management Consulting Surveys, Small Business Surveys

Anyone who has ever produced content knows that old, familiar feeling. You slave over it. You publish it. And … cricket chirp, cricket chirp, cricket chirp … nothing comes of it. Last week, I experienced something much better. My company, Hopscotch,...
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Top 10 Posts

  • The 12 Methodology Questions You Must Be Prepared to Answer About Your Survey
  • Market Research Conference Calendar
  • The Ideal Survey Length
  • The Case for 5-Point Unipolar Scales
  • When and How to Use Bipolar Scales
  • Rating Scales to use when Writing Surveys
  • Rewrite Agreement Scales to Eliminate Acquiescence Bias
  • The Myth of Margin of Error
  • Screener Bias in Panel and River Samples
  • Pros and Cons of Including Partial Responses to Surveys

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