A year ago today I had run out of patience with the #MR hashtag on Twitter. While it had a thriving community of researchers, it was also full of spam, drive-by tweeters and nonsense.

Tongue planted firmly in cheek, I wrote a pastiche of the U.S. Declaration of Independence calling for market researchers to formally secede from the #MR hashtag: #MRX Hashtag Community’s Declaration of Independence from #MR.

Yesterday I checked the 100 most recent #MR posts and found that researchers had in fact seceded. Only 1 post of the 100 was related to market research – and it was also tagged #MRX. So #MR is dead as a research hashtag. Long live #MRX!

Back in that first week using #MRX, participants shared 157 unique links (unique in their short-URL format, that is). This month has seen an average of 923 unique links a week, a 487% increase from that modest beginning and a sign of the continued health of the #MRX community.

A perennially popular link, which I typically leave out of my top 5 retweets of the week, is The #MRX Daily. First set up by Ole Andresen of Confirmit, it provides a newspaper-style view of the links being discussed on #MRX each day:

In its first year, #MRX certainly went further than I ever intended.  Some people have even taken to using MRX as a general acronym for the research industry itself!

And it inspired me to create a short-lived comic strip about the adventures of Mr. X, a time-traveling market researcher.

Not that is has all been fun and games: there are posts for #MrX, a mystery employee of the Pasaraya department store in Jakarata, and for weather alerts for Morristown, Tennessee. Jim Longo recently complained “Sometimes the #mrx stream seems like one big echo chamber” to which Reg Baker concurred, tweeting, “Only sometimes?” Yet the average number of retweets per link is low: in one recent week, 43% of links were never retweeted and the average number of retweets for the rest was 2.3. This really is a long tail of content being shared with others.

To me, #MRX truly is a community, one I learn a lot from and am thankful for. If you haven’t stopped by yet, check out http://search.twitter.com/search?q=#MRX. Here’s to a successful and informative Year 2 in the #MRX world!

Author Notes:

Jeffrey Henning

Gravatar Image
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.