by Jeffrey Henning | Dec 12, 2019 | Uncategorized
…Over half (55%) of marketers have indicated that they have insufficient data for effective email personalization (Evergage and Researchscape International’s 2018 Trends in Personalization report). This may be due to inadequate data-capturing capabilities as...
by Jeffrey Henning | Dec 10, 2019 | B2B Surveys, E-Commerce Surveys, In the News, Retail Surveys, Social Media Surveys
Personalization is no longer just a buzzword, but a critical part of online marketing and sales strategies for increasing sales and customer satisfaction by creating a more personal customer experience. Many studies have come out over the years to validate this,...
by Jeffrey Henning | Nov 1, 2019 | Uncategorized
…Customers, both existing and prospective, have come to expect personalised communications – 87% of marketers claim that personalised relationships with customers have led to more interactions and higher website traffic, according to a 2018 study from...
by Jeffrey Henning | Sep 29, 2019 | B2B Surveys, Employee Surveys, In the News, Small Business Surveys
…According to a Researchscape International study, the top benefits of personalization include, improved customer experience (55%), improved brand perception (39%), and increased lead generation and customer acquisition (46%). Trust me. Personalization is how...
by Jeffrey Henning | Sep 20, 2019 | B2B Surveys, In the News, Nonprofit Surveys, Retail Surveys
Personalization is key to standing out in an increasingly-crowded digital media environment. According to a study by Everage and Researchscape International, personalization leads to a 55% increase in visitor engagement, a 55% improvement in customer experience, a 39%...
