by Jeffrey Henning | Aug 26, 2019 | Uncategorized
According to “2019 Trends in Personalization,” a report by Evergage and Researchscape International, a personalized experience results in an overall better customer experience (CX). Loyal fans appreciate the tailored customer journey created by brands that cater to...
by Jeffrey Henning | Aug 19, 2019 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys
Numerous research studies have confirmed that large majorities of marketers believe personalization improves marketing and business performance. For example, in the 2019 Trends in Personalization survey by Researchscape International, 70% of surveyed marketers said...
by Jeffrey Henning | Aug 19, 2019 | Uncategorized
Through personalization, progressive marketers turn user data and the power of artificial intelligence into fuel for business growth. This is what 98% of marketers believe, according to the Researchscape International survey. A dynamic and targeted experience...
by Jeffrey Henning | Jul 30, 2019 | B2B Surveys, Consumer Surveys, In the News
People are generally expecting more personalized experiences because of the user-centric experiences they have on sites like Netflix and Amazon. A study from Researchscape International suggests 96% of respondents believe a customized approach can help build...
by Jeffrey Henning | Jul 2, 2019 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys
Email marketing is one of the most evergreen retail tactics. It’s also one of the most targeted forms of messaging since recipients opt-in and often provide solicited information or preferences. Despite these factors, personalization can still be hit or miss. An...
