by Jeffrey Henning | Mar 29, 2020 | Uncategorized
Personalization use cases, techniques, benefits and the space as a whole have evolved dramatically in the last seven years. Evergage, in conjunction with Researchscape International, has fielded a survey about trends in personalization over these years and have seen...
by Jeffrey Henning | Feb 24, 2020 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys
Together with Researchscape International, Evergage has conducted and published our well-known “Trends in Personalization” study for the last six years… …Each year, the highly anticipated findings are cited by top business and industry publications – including...
by Jeffrey Henning | Feb 14, 2020 | Uncategorized
…according to one study, 79% of companies that exceed their revenue goals have a documented strategy for personalized marketing. This likely comes as no surprise to content marketers who already recognize the power of personalization. A study by Evergage and...
by Jeffrey Henning | Feb 11, 2020 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys
..“Effective personalization establishes that win-win relationship: Your customers get a better experience, and you get access to the data you need to treat them better.” It’s mutually beneficial – the more you know about your audiences, the more helpful and impactful...
by Jeffrey Henning | Feb 5, 2020 | B2B Surveys, Employee Surveys, In the News, Retail Surveys
According to data from Evergage/Researchscape International, marketers are starting to “get” one of the most fundamental values of personalized experiences. Yes, personalization drives immediate sales, but more importantly, it creates better customer experiences and...
