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AI-Powered Chat and Cognitive Search Personalize Fast Customer Self-Service

AI-Powered Chat and Cognitive Search Personalize Fast Customer Self-Service

by Jeffrey Henning | Jan 27, 2020 | AI and Machine Learning Surveys, B2B Surveys, E-Commerce Surveys, In the News, Retail Surveys, Worldwide Surveys

…A 2019 study of 314 marketing professionals by Evergage and Researchscape International found that major retailers, such as Carhartt and Zumiez, are successfully using machine learning to boost online sales conversions. The retailers use machine learning to...
AI-Powered Chat and Cognitive Search Personalize Fast Customer Self-Service

Brands in Retail and E-Commerce Want to Create a Personal Customer Experience — but Are Not There Yet

by Jeffrey Henning | Nov 22, 2018 | B2B Surveys, In the News, Major Media, Retail Surveys, Worldwide Surveys

…In which channels do marketers apply services that create a personal experience for the customers? More than half of them use personalization in email and on their own websites, but only a quarter of them use it in their mobile sites and apps, according to a...

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