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Study: Gap Found Between Customer Expectations And Reality

Study: Gap Found Between Customer Expectations And Reality

by Jeffrey Henning | Apr 27, 2020 | B2B Surveys, Cloud Platform Surveys, Consumer Surveys, In the News, Worldwide Surveys

According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale. Talend, which supports cloud and big data...
The New Convenience Store Battlefront: The Checkout Line

The New Convenience Store Battlefront: The Checkout Line

by Jeffrey Henning | Mar 19, 2020 | Consumer Surveys, In the News, Retail Surveys

A consumer survey, conducted by Researchscape on behalf of Zynstra, an NCR company, found 15% of shoppers will leave a convenience store and abandon their purchase after just one minute of waiting in line with nearly half of these shoppers leaving after only 30...
Building Loyalty Has Its Own Rewards

Building Loyalty Has Its Own Rewards

by Jeffrey Henning | Oct 13, 2019 | B2B Surveys, Consumer Surveys, In the News, Retail Surveys

There’s little doubt that loyalty programs pay off for c-store operators. Loyalty program members are known to purchase more, bringing a higher basket ring per shopping trip. How much more do they spend? According to the June 2019 “C-Store Shopper Report: How to Fuel...
Shoppers May Shun Retailers with Poor Product Suggestions

Shoppers May Shun Retailers with Poor Product Suggestions

by Jeffrey Henning | Jul 2, 2019 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys

Email marketing is one of the most evergreen retail tactics. It’s also one of the most targeted forms of messaging since recipients opt-in and often provide solicited information or preferences. Despite these factors, personalization can still be hit or miss. An...
Shoppers May Shun Retailers with Poor Product Suggestions

Transforming Your Omnichannel Retail Strategy: A 4-Point Plan for Ecommerce Leaders

by Jeffrey Henning | May 16, 2019 | B2B Surveys, In the News, Retail Surveys

…Amazon, Apple and Facebook have trained consumers to expect personalization in their buying experience. A recent Evergage and Researchscape International survey found 87 percent of marketers experienced success with personalization yet think their organizations...

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