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Evergage Writes the Book on Delivering 1:1 Personalized Experiences That Delight Customers and Grow Revenues

by Jeffrey Henning | Nov 15, 2017 | In the News

Evergage, the real-time personalization platform company, today announced the availability of its newly published book, “One-to-One Personalization in the Age of Machine Learning,” authored by Evergage CEO Karl Wirth and Katie Sweet, Evergage’s...
Mission Control Marketing Publishes Original Research Identifying Marketing Channels That Influence B-to-B Sales

Mission Control Marketing Publishes Original Research Identifying Marketing Channels That Influence B-to-B Sales

by Jeffrey Henning | Oct 25, 2017 | B2B Surveys, Employee Surveys, In the News, Retail Surveys

Mission Control Marketing, the essential agency partner to the CMO at mid-sized b-to-b organizations, today revealed new findings from its study about mapping the impact of marketing on the b-to-b customer journey. In partnership with market research firm,...

Large Enterprises Not Prepared for Mobile Security, High Bandwidth

by Jeffrey Henning | Oct 12, 2017 | In the News

Mobility remains a top security concern for IT staff in the US, even as the borderless office continues to become a mainstream model—but confidence in addressing the threat is lacking.As organizations are becoming increasingly distributed with more remote offices and...

New Report Shows 80% of IT Workers Aren’t Confident They Can Protect Enterprise Mobile Traffic

by Jeffrey Henning | Oct 12, 2017 | In the News

iboss, provider of the first and only distributed gateway platform, announced today the findings of its Security in a Remote Access World report. The survey of large U.S. enterprises found that CEO, CIO, CISO, and CTO respondents were vastly more confident in their...
Connecting the Customer Dots Is Vital to Business

Connecting the Customer Dots Is Vital to Business

by Jeffrey Henning | Jul 26, 2017 | B2B Surveys, Cloud Platform Surveys, Consumer Surveys, In the News, Worldwide Surveys

Most companies believe they make it a priority to really know their customers, but the perception of many consumers is that businesses don’t make the effort to understand them. A recent study conducted by Researchscape on behalf of cloud and big data integration...
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