On this page you will find the most up to date coverage of Researchscape’s case studies.
Also see: Case Studies • Case Studies by Industry • Case Studies by Topic • MRX Case Studies
Recent Case Studies
Connecting the Customer Dots Is Vital to Business
Most companies believe they make it a priority to really know their customers, but the perception of many consumers is that businesses don't make the effort to understand them. A recent study conducted by Researchscape on behalf of cloud and big data integration...
Social Media Listening: How PR Firms Satisfy Clients
Social media monitoring is one of the most critical factors determining executives’ satisfaction with their PR firms, new research reveals. Business executives see only earned media services and developing earned media coverage as more important, according to the PR...
Instant Financing Impacts Online Furniture Sales
The presence of instant financing options on retail websites can help spur online furniture sales, according to payment provider Klarna. Klarna, which made a name for itself in Europe by enabling online transactions using only a postal code or email address for...
Pet Care Pro Quarterly – Q2 2017
Why do pet owners make certain pet care decisions? The recently released National Pet Owner Preferences Study reveals why “pet parents” spend their money on pet boarding, pet sitting services and apps, and veterinary services. IBPSA teamed with Merck Animal Health to...
The Importance of Personalization in the B2B Buying Journey
Imagine you’re a marketer about to begin researching a new martech solution for your organization. To get started, you’ll need to assess whether this type of solution is something you could benefit from, and then decide which options on the market fit your current...
Survey Shows Majority of Organizations Moving to Cloud or Considering Cloud Adoption
Organizations across industries are unanimously adopting the cloud, or are considering doing so, according to a new study* conducted by TriCore Solutions, the application management experts. The research, based on survey results from more than 200 IT industry...
Don’t Be Shy: Explicit Customer Data Essential For CX Success
A full 96% of digital marketers say personalization advances customer relationships, according to a new study from Evergage and Researchscape International. Yet more than 55% say the industry isn’t getting personalization right. And nearly 50% give their company’s...
Nearly Two-Thirds of UK Consumers Say Experiencing a Data Leak/Breach Would Likely Make Them Leave a Brand
Talend (NASDAQ: TLND), a leader in cloud and big data integration software, announced the results of an international consumer and IT business survey that uncovers a startling gap between customer expectations, and the reality of what organizations are currently...
Many Firms Struggle to Use Customer Data Effectively
Organizations continue to pour money into big data and analytics to better understand customers, but in many cases there remains a large gap between customer expectations and what organizations are really providing. Read more at Information Management.