On this page you will find the most up to date coverage of Researchscape’s case studies.
Also see: Case Studies • Case Studies by Industry • Case Studies by Topic • MRX Case Studies
Recent Case Studies
4 Things Large Nonprofits Miss When Redesigning their Website
Personalization is key to standing out in an increasingly-crowded digital media environment. According to a study by Everage and Researchscape International, personalization leads to a 55% increase in visitor engagement, a 55% improvement in customer experience, a 39%...
Top Takeaways from the 2019 U.S. Small Business Technology Trends Report – Salon and Spa Market
Many small salons business owners are evaluating and implementing software tools that not only enable them to remain competitive, but that also empower growth. To understand this shift and how it impacts our customers’ needs, DaySmart Software, the makers of Salon...
A Recession Is Coming, but Many SMBs Aren’t Taking Precautions
Economists don't have a particularly bright view of the economy's near future. Fears of a looming recession have been bubbling to the surface for some time, and experts are already expecting certain swaths of the population to be hit particularly hard this time...
With Personalization, Less Can Be More
Numerous research studies have confirmed that large majorities of marketers believe personalization improves marketing and business performance. For example, in the 2019 Trends in Personalization survey by Researchscape International, 70% of surveyed marketers said...
New RFP Research Provides Insights on Winning and Keeping Agency Clients
New research from RFP Associates and CommunicationsMatch with support from Researchscape and the Institute for Public Relations delivers valuable perspectives on how agencies should look at business development and client retention. The new report, "The Impact of the...
Main Street Monday – Survey Reveals Small Businesses Investing in Technology for Increased Sales, Growth
In a recent survey of 1,763 small businesses conducted by Researchscape International and DaySmart Software, results indicate that small business owners are leveraging technology to offset challenges, increase growth and pump up cyber-security measures. Sixty-three...
Finding PR and Communications Agencies: New Report Highlights Agency Search & Hiring Best Practices in $15 Billion Industry
What do large companies and associations do when they hire public relations agencies on which they will spend $15 billion a year? Three-quarters of communications leaders surveyed rely on their industry experience, and two-thirds on word-of-mouth recommendations, to...
New Report Highlights Agency Search and Hiring Best Practices
What do large companies and associations do when they hire public relations agencies on which they will spend $15 billion a year? According to a new report from CommunicationsMatch™ and RFP Associates, supported by Researchscape International, "The Impact of the...
8 Big Dollar Ideas for Fundraising Campaigns
People are generally expecting more personalized experiences because of the user-centric experiences they have on sites like Netflix and Amazon. A study from Researchscape International suggests 96% of respondents believe a customized approach can help build...