On this page you will find the most up to date coverage of Researchscape’s case studies.
Also see: Case Studies • Case Studies by Industry • Case Studies by Topic • MRX Case Studies
Recent Case Studies
Over 1/3 of AI and Analytics Projects in the Cloud Fail Due to Data Quality, New Data Reveals
...“The growth of cloud computing is fundamental to the future of AI, analytics and machine learning initiatives,” said Trifacta CEO Adam Wilson. “Unfortunately, the pace and scale at which this growth is happening underscores the need for coordinated data...
PDI Releases New Study on Evolving Consumer Preferences Towards Loyalty Programs and Rewards Currencies
...The Road to Rewards Report 2019 addresses top challenges facing CPG brands and retailers including grocery and convenience stores. The report examines how they can improve their loyalty programs, better understand the data they have now in order to anticipate what...
Dog Bandanas And Sunday Laundry: Chiefs Fans Lean On Superstitions To Help Their Team
"We classified 27% of the NFL fans that we talked with are at least a little superstitious," says Jeffrey Henning who runs Researchscape, a Florida market research company. "They often had very elaborate rituals that, for some reason, involved clothing and laundering...
Chief Digital Officers Are More Secure In Their Jobs Than Often Assumed
Contrary to widespread thinking that the chief digital officer position has a short shelf-life, a large majority of business and IT professionals see their organization’s CDO as an effective change agent and champion for achieving digital transformation, according to...
The Real Risks of Not Protecting Your Home
In early 2020, we conducted a survey for Plymouth Rock Assurance [PDF] of 1,000 homeowners across every state in the U.S. to determine how seriously they take their home insurance. We found that 68% of respondents compared carriers the last time they purchased home...
What Consumers Think About Loyalty and Rewards
...The report addresses top challenges facing CPG brands and retailers, including grocery and convenience stores and examines how they can improve their programs, better understand their data and adapt to changing consumer needs. The 2019 survey was conducted among...
Top 10 Obstacles for Personalization and How to Overcome Them
Personalization is no longer just a buzzword, but a critical part of online marketing and sales strategies for increasing sales and customer satisfaction by creating a more personal customer experience. Many studies have come out over the years to validate this,...
Chief Digital Officer Role Aiding Digital Transformation, Says Mindtree Study
“With technology change accelerating, the CDO needs to master technologies like cloud and AI and deeply understand the business to be successful. They also need to understand organizational culture and navigate change management expertly to succeed.” The study, which...
Chief Digital Officer Role Having Powerful Impact on Digital Transformation: Mindtree Survey
Mindtree, a global technology services and digital transformation company, today published the results of a survey providing insights about the relevance and staying power of the Chief Digital Officer (CDO) position... ...Unlike other published surveys about the CDO...