by Jeffrey Henning | Jun 19, 2013 | In the News
Innovation is alive and well in the market research industry – and adjacent to it – if the GreenBook Insights Innovation Exchange (IIEX) conference, concluding today in Philadelphia, is any indication. Innovations are coming both in observational and directed...
by Jeffrey Henning | May 22, 2013 | In the News
In the US, the Marketing Research Association (MRA) has appointed Nestle Purina PetCare insights exec Jill Donahue as its 2013-2014 Chairman.Read more at Mr. Web.
by Jeffrey Henning | May 20, 2013 | In the News
Where most research conferences giddily chase hype, the annual conference of AAPOR doggedly pursues truth. The American Association for Public Opinion Research is focused on methodological rigour, research on research and relentless improvement. This year’s conference...
by Jeffrey Henning | Feb 1, 2013 | Arts & Entertainment Surveys, Consumer Surveys, entertainment, Games Industry Surveys, In the News
According to a Researchscape survey of 1,000 consumers, 9.8% of respondents without a video game console said it was the device they didn’t own that they were most interested in purchasing. Unsurprisingly, the primary reason that people are interested in video game...
