by Jeffrey Henning | Jan 14, 2020 | Consumer Surveys, In the News, Major Media, MRX Surveys, Sports Surveys
“We classified 27% of the NFL fans that we talked with are at least a little superstitious,” says Jeffrey Henning who runs Researchscape, a Florida market research company. “They often had very elaborate rituals that, for some reason, involved...
by Jeffrey Henning | Jan 9, 2020 | B2B Surveys, Employee Surveys, In the News, Worldwide Surveys
Contrary to widespread thinking that the chief digital officer position has a short shelf-life, a large majority of business and IT professionals see their organization’s CDO as an effective change agent and champion for achieving digital transformation, according to...
by Logan Mine | Jan 1, 2020 | Blog, Consumer Surveys, consumer-research, In the News, Insurance Surveys, SaaS Surveys, Security Surveys, Social Media Surveys, Sports Surveys
In early 2020, we conducted a survey for Plymouth Rock Assurance [PDF] of 1,000 homeowners across every state in the U.S. to determine how seriously they take their home insurance. We found that 68% of respondents compared carriers the last time they purchased home...
by Jeffrey Henning | Dec 16, 2019 | B2B Surveys, Consumer Surveys, Employee Surveys, In the News, Retail Surveys
…The report addresses top challenges facing CPG brands and retailers, including grocery and convenience stores and examines how they can improve their programs, better understand their data and adapt to changing consumer needs. The 2019 survey was conducted...
by Jeffrey Henning | Dec 10, 2019 | B2B Surveys, E-Commerce Surveys, In the News, Professional Service Surveys, Retail Surveys, Social Media Surveys
Personalization is no longer just a buzzword, but a critical part of online marketing and sales strategies for increasing sales and customer satisfaction by creating a more personal customer experience. Many studies have come out over the years to validate this,...
by Jeffrey Henning | Dec 10, 2019 | B2B Surveys, Cloud Platform Surveys, In the News, Major Media, Worldwide Surveys
“With technology change accelerating, the CDO needs to master technologies like cloud and AI and deeply understand the business to be successful. They also need to understand organizational culture and navigate change management expertly to succeed.” The study, which...
