by Jeffrey Henning | Apr 10, 2020 | Consumer Surveys, Education Surveys, In the News, Omnibus Surveys, Travel Surveys
A recent survey on U.S. consumer behavior and attitude toward online learning as a result of COVID-19, shows that more than 70 percent of respondents have an increased interest in further education. In addition, 82 percent are interested in some form of online...
by Jeffrey Henning | Mar 27, 2020 | In the News
Research in a crisis is key to understanding audiences, as Jeffrey Henning, chief research officer of Researchscape, CommunicationsMatch’s research partner, notes in a new article for Market Research Institute International. Click here… …In a fast-moving...
by Jeffrey Henning | Mar 21, 2020 | Blog, MRII
What should we keep in mind while conducting research during a pandemic? Good researchers, qual and quant, are empathetic. They empathize with research participants, they empathize with businesses trying to solve specific problems. Now, more than ever, that empathy...
by Jeffrey Henning | Mar 19, 2020 | Consumer Surveys, In the News, Retail Surveys
A consumer survey, conducted by Researchscape on behalf of Zynstra, an NCR company, found 15% of shoppers will leave a convenience store and abandon their purchase after just one minute of waiting in line with nearly half of these shoppers leaving after only 30...
by Jeffrey Henning | Mar 4, 2020 | Blog, MRII
At Quirks Brooklyn yesterday, Lori Bitter of AARP and Alison Bryant and Lisa Cooper of RTi Research discussed their research into life shifts among U.S. adults aged 45 years old and up. “Why study life shifts? Too often researchers fall back on age or generation to...
by Jeffrey Henning | Mar 3, 2020 | Blog, MRII
At Quirks Brooklyn today, Rick Stringer, Crayola’s vice president of customer solutions, recounted “how Crayola tied consumers’ mindsets, perspectives and psychographics of 120,000 households to actual purchase behavior – gaining visibility into the multifaceted...
