by Jeffrey Henning | Apr 28, 2020 | In the News
Join distinguished professors and authors Noel Capon, Columbia University Business School, author of Managing MARKETING in the 21st Century; Amy C. Edmondson, Harvard Business School, author of The Fearless Organization; and Jeffrey Henning, Chief Research Officer of...
by Jeffrey Henning | Apr 27, 2020 | B2B Surveys, Cloud Platform Surveys, Consumer Surveys, In the News, Worldwide Surveys
According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale. Talend, which supports cloud and big data...
by Jeffrey Henning | Apr 13, 2020 | Blog, MRII
The Insights Association ran a great webinar on “Migrating Qualitative Projects Online” with Katrina Noelle of KNow Research and Scoot Insights and Jen Dale of Inside Heads and MyVFF. I was lucky enough to moderate the session and got to curate some of the attendees’...
by Jeffrey Henning | Apr 10, 2020 | Consumer Surveys, Education Surveys, In the News, Omnibus Surveys, Travel Surveys
A recent survey on U.S. consumer behavior and attitude toward online learning as a result of COVID-19, shows that more than 70 percent of respondents have an increased interest in further education. In addition, 82 percent are interested in some form of online...
by Jeffrey Henning | Mar 27, 2020 | In the News
Research in a crisis is key to understanding audiences, as Jeffrey Henning, chief research officer of Researchscape, CommunicationsMatch’s research partner, notes in a new article for Market Research Institute International. Click here… …In a fast-moving...
by Jeffrey Henning | Mar 21, 2020 | Blog, MRII
What should we keep in mind while conducting research during a pandemic? Good researchers, qual and quant, are empathetic. They empathize with research participants, they empathize with businesses trying to solve specific problems. Now, more than ever, that empathy...
