Cash-Strapped Small Businesses Sit Out Black Friday Despite Knowing Discounts Drive Sales, Xero Survey Finds

Cash-Strapped Small Businesses Sit Out Black Friday Despite Knowing Discounts Drive Sales, Xero Survey Finds

For Xero we conducted a survey of 508 small business owners in selected industries across the U.S. from August 12 to 18, 2025. Our study found that while 72% of respondents say discounts have been the most effective tactic during past holiday shopping sales periods,...
Cloudera: 52% of Enterprises Seeing Significant Value from AI

Cloudera: 52% of Enterprises Seeing Significant Value from AI

For Cloudera, we conducted The Evolution of AI: The State of Enterprise AI and Data Architecture, a 2025 survey of 1,574 IT leaders across North America, Latin America, EMEA, and APAC. We found that 96% of respondents say that AI is at least somewhat integrated into...
Why Answer Engine Optimization (AEO) Is the Next Big Thing in Digital Strategy – And Why Most Brands Aren’t Ready

Why Answer Engine Optimization (AEO) Is the Next Big Thing in Digital Strategy – And Why Most Brands Aren’t Ready

We conducted a survey for Acquia of 516 respondents that was fielded from July 11 to 31, 2025. Respondents were from 2 different countries – the United States and the United Kingdom. The study found that nearly 50% of both small (under 100 employees) and large...