We recently conducted a survey for Western Digital to better understand the data-saving habits of people around the world. The study of over 6,000 consumers was conducted from February 7-25, 2025. We discovered that 87% of respondents cite that they backup their data automatically or manually. The top reasons for backing up personal data are fear of losing important files (83%), to free up space on their device (67%) and to protect against cyber threats (42%); 19% do it because they were told to.
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