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Back-to-school in review—shoppers still prefer to purchase in-store

Back-to-school in review—shoppers still prefer to purchase in-store

by Jeffrey Henning | Aug 31, 2018 | B2B Surveys, Consumer Surveys, Education Surveys, In the News, Retail Surveys

The back-to-school shopping season has largely wrapped up, and although we’re still waiting for a spending breakdown, there’s one thing we definitely know—even though online shopping in general has gotten most of the attention in recent years, back-to-school shopping...
Bear! Run! Will you outrun the bear? It’s not likely, but you can outrun your competitors.

Bear! Run! Will you outrun the bear? It’s not likely, but you can outrun your competitors.

by Jeffrey Henning | Aug 23, 2018 | B2B Surveys, Employee Surveys, In the News, Training and Coaching Surveys

Coding Dojo, the leading technology bootcamp dedicated to transforming businesses and careers through programming literacy, today announced the opening of its East Bay campus to address the rising local demand for programming skills. With more than 2,300 open software...
Exactly what Online Shoppers Value Most within their Favorite Retailer

Exactly what Online Shoppers Value Most within their Favorite Retailer

by Jeffrey Henning | Jul 27, 2018 | B2B Surveys, Consumer Surveys, In the News, Professional Service Surveys, Retail Surveys

Online shoppers say the one thing they value most in their preferred retailer or brand is dependability, based on recent research through Intelligent Assistant and Researchscape. Read more at Marketing Company Miami.
Email Personalization Tactics

Email Personalization Tactics

by Jeffrey Henning | Jul 26, 2018 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys

More than three-quarters (77%) of marketers are personalizing their email marketing, which, joined by websites (52%), are the only channels in which a majority use personalization. That’s according to the 2018 Trends in Personalization report from Evergage and...
5 AI-Powered Apps To Deliver More Personalized Experiences

5 AI-Powered Apps To Deliver More Personalized Experiences

by Jeffrey Henning | Jul 24, 2018 | AI and Machine Learning Surveys, B2B Surveys, Cloud Platform Surveys, In the News, Retail Surveys, Worldwide Surveys

When mass media was invented, increasing its levels of personalization always seemed like an enormous task. How can you speak more directly to an audience of millions when they have no apparent similarities other than the fact that they decided to see or listen to the...

Shoppers May Shun Retailers with Poor Product Suggestions

by Jeffrey Henning | Jul 2, 2018 | B2B Surveys, Employee Surveys, In the News, Retail Surveys

Email marketing is one of the most evergreen retail tactics. It’s also one of the most targeted forms of messaging since recipients opt-in and often provide solicited information or preferences. Despite these factors, personalization can still be hit or miss....
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