by Jeffrey Henning | Apr 4, 2019 | B2B Surveys, Consumer Surveys, In the News, Nonprofit Surveys, Retail Surveys
A recent 4A ‘s survey, conducted with Researchscape, shows the main reasons consumers stop shopping a brand are quality, price, reliability and trust. Of note, 25% of respondents said they had political reasons for why they stopped doing business with a brand,...
by Jeffrey Henning | Apr 4, 2019 | B2B Surveys, Consumer Surveys, In the News, Real Estate Surveys
More than three quarters of existing homeowners say they feel more confident with their second purchase. In a survey conducted in March for Mr Cooper, Researchscape International found that 22% of first-time buyers underestimated closing costs, 20% didn’t use a...
by Jeffrey Henning | Mar 27, 2019 | B2B Surveys, Employee Surveys, In the News
The Institute of Public Relations Research is working with consulting firm RFP Associates to conduct what is believed to be the PR industry’s first national research into the agency search and hiring processes. The results will be presented at the Institute of Public...
by Jeffrey Henning | Mar 4, 2019 | B2B Surveys, In the News, Retail Surveys
Evergage, The 1-to-1 Platform company, announced milestones from a successful fiscal year, ending Jan. 31, 2019. As more organizations turn to Evergage to drive 1-to-1 digital engagement, Evergage’s FY18 revenues grew more than 50% over the previous year’s, while...
by Jeffrey Henning | Feb 21, 2019 | B2B Surveys, Cloud Platform Surveys, In the News
The buzz around the Customer Data Platform (CDP) technology category has exploded in recent years. I don’t think a day goes by when I don’t run into an article that mentions CDPs (although I am a tech marketer). But as with all new martech classifications, there is a...
by Jeffrey Henning | Feb 13, 2019 | B2B Surveys, Consumer Surveys, Healthcare Surveys, In the News
HeartFlow, Inc. announced the findings of a new consumer survey of more than 1,500 adults across the United States that sheds light on dangerous misconceptions and lack of awareness around heart disease, the leading killer in the U.S. The research shows that while...
