by Jeffrey Henning | Jan 27, 2020 | AI and Machine Learning Surveys, B2B Surveys, E-Commerce Surveys, In the News, Retail Surveys, Worldwide Surveys
…A 2019 study of 314 marketing professionals by Evergage and Researchscape International found that major retailers, such as Carhartt and Zumiez, are successfully using machine learning to boost online sales conversions. The retailers use machine learning to...
by Jeffrey Henning | Jan 23, 2020 | AI and Machine Learning Surveys, B2B Surveys, Business Intelligence and Data Analytics Surveys, Cloud Platform Surveys, Employee Surveys, In the News
…“The growth of cloud computing is fundamental to the future of AI, analytics and machine learning initiatives,” said Trifacta CEO Adam Wilson. “Unfortunately, the pace and scale at which this growth is happening underscores the need for coordinated data...
by Jeffrey Henning | Jan 14, 2020 | B2B Surveys, Consumer Surveys, In the News, Retail Surveys
…The Road to Rewards Report 2019 addresses top challenges facing CPG brands and retailers including grocery and convenience stores. The report examines how they can improve their loyalty programs, better understand the data they have now in order to anticipate...
by Jeffrey Henning | Jan 9, 2020 | B2B Surveys, Employee Surveys, In the News, Worldwide Surveys
Contrary to widespread thinking that the chief digital officer position has a short shelf-life, a large majority of business and IT professionals see their organization’s CDO as an effective change agent and champion for achieving digital transformation, according to...
by Jeffrey Henning | Dec 16, 2019 | B2B Surveys, Consumer Surveys, Employee Surveys, In the News, Retail Surveys
…The report addresses top challenges facing CPG brands and retailers, including grocery and convenience stores and examines how they can improve their programs, better understand their data and adapt to changing consumer needs. The 2019 survey was conducted...
by Jeffrey Henning | Dec 10, 2019 | B2B Surveys, E-Commerce Surveys, In the News, Retail Surveys, Social Media Surveys
Personalization is no longer just a buzzword, but a critical part of online marketing and sales strategies for increasing sales and customer satisfaction by creating a more personal customer experience. Many studies have come out over the years to validate this,...
