The AAPOR Task Force on Non-Probability Sampling

Yesterday AAPOR released The AAPOR Task Force on Non-Probability Sampling, which was summarized in a session in Boston today at the annual conference. The committee was co-chaired by Reg Baker and J. Michael Brick, who both presented. In 2010, the AAPOR report on...

Sampling and Data Quality Issues in Internet Surveys

Jenny Marlar of The Gallup Organization moderated this AAPOR Annual Conference session today on sampling and data quality concerns for online surveys. The Performance of Different Calibration Models in Non-Probability Online Surveys Julia Clark and Neale El-Dash of...

More TV Viewers Are Multitasking, Accenture Argues

Consumers are increasingly multitasking while watching TV, integrating “second screens” into their viewing experience, argues the global management consultancy Accenture, based on results of a new survey. Multitasking in front of the TV used to be about reading. Now...