by Jeffrey Henning | Jun 11, 2013 | Blog
At the Marketing Research Association’s Insights & Strategy Conference in Orlando today, Timothy Keiningham of Ipsos Loyalty shared an update on the Ipsos Wallet Allocation Rule method, which won the 2011 NGMR Innovation Award. Traditional customer loyalty...
by Jeffrey Henning | Jun 6, 2013 | Blog
LaToya Rembert-Lang, the Marketing Research Association’s counsel, and Howard Feinberg, MRA’s lobbyist, presented at the 2012 MRA Annual Conference, “Survey Research Town Hall: Clearing up the Confusion”. LaToya discussed the legal perspective on emerging research...
by Jeffrey Henning | Jun 5, 2013 | Blog
The research industry is in a mad ferment to cram the education in before summer starts in earnest. I hope you’ll join me at one of these upcoming conferences: 2013 Insights & Strategies Conference – The Marketing Research Association’s conference in...
by Jeffrey Henning | Jun 5, 2013 | Blog
Presidential elections present a unique opportunity for polling firms to embarrass themselves, and in 2012 it was Gallup’s turn. Gallup’s last pre-election estimate of the 2012 popular vote for the Presidential election predicted a race that was too close...
by Jeffrey Henning | May 24, 2013 | Blog
At AAPOR 2013, I had lunch with ASA Executive Director Ronald L. Wasserstein, a former statistics professor at Washburn University in Topeka, who after the conference told me about the International Year of Statistics. The American Statistical Association (ASA) and...
by Jeffrey Henning | May 19, 2013 | Blog
Yesterday AAPOR released The AAPOR Task Force on Non-Probability Sampling, which was summarized in a session in Boston today at the annual conference. The committee was co-chaired by Reg Baker and J. Michael Brick, who both presented. In 2010, the AAPOR report on...
