“Please send us a photo of you placing your pad onto your panties.”
No, that’s not some sick new fetish, but an honest and important research request from Proctor & Gamble for its Always line of feminine hygiene products. And a clear demonstration of the intimacy and comfort that research participants have with their smart phones.
And frankly it is a much less obnoxious request than P&G’s traditional technique: wear these panties we send you, freeze your used pad, then after it has frozen send it to us in this biohazard packaging…
Read more at Green Book
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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