“Please send us a photo of you placing your pad onto your panties.”

No, that’s not some sick new fetish, but an honest and important research request from Proctor & Gamble for its Always line of feminine hygiene products. And a clear demonstration of the intimacy and comfort that research participants have with their smart phones.

And frankly it is a much less obnoxious request than P&G’s traditional technique: wear these panties we send you, freeze your used pad, then after it has frozen send it to us in this biohazard packaging…

Read more at Green Book