by Jeffrey Henning | Jun 17, 2013 | Blog
Charles Trevail, CEO of Promise Communities, discussed inspiring the future at the GreenBook Insight Innovation Exchange in Philadelphia. “The old view was that as long as we had a genius as CEO, we would be led into the future.” Think Bill Gates, Steve Jobs, Mark...
by Jeffrey Henning | Jun 17, 2013 | Blog
The presentation round of the Insight Innovation Competition today in Philadelphia involved 5 minute pitches from a variety of finalists, who then had to answer the judges’ questions. The judges will announce the winner tomorrow at 2 pm. Turning Emotion into Smart...
by Jeffrey Henning | Jun 11, 2013 | Blog
At the Marketing Research Association’s Insights & Strategy Conference in Orlando today, Timothy Keiningham of Ipsos Loyalty shared an update on the Ipsos Wallet Allocation Rule method, which won the 2011 NGMR Innovation Award. Traditional customer loyalty...
by Jeffrey Henning | Jun 6, 2013 | Blog
LaToya Rembert-Lang, the Marketing Research Association’s counsel, and Howard Feinberg, MRA’s lobbyist, presented at the 2012 MRA Annual Conference, “Survey Research Town Hall: Clearing up the Confusion”. LaToya discussed the legal perspective on emerging research...
by Jeffrey Henning | Jun 5, 2013 | Blog
The research industry is in a mad ferment to cram the education in before summer starts in earnest. I hope you’ll join me at one of these upcoming conferences: 2013 Insights & Strategies Conference – The Marketing Research Association’s conference in...
by Jeffrey Henning | Jun 5, 2013 | Blog
Presidential elections present a unique opportunity for polling firms to embarrass themselves, and in 2012 it was Gallup’s turn. Gallup’s last pre-election estimate of the 2012 popular vote for the Presidential election predicted a race that was too close...
