by Jeffrey Henning | Sep 11, 2013 | Blog
Yesterday, Josh Kamowitz and Brent Snider of BrainJuicer presented a webinar, “Love at First Test: Why Feelings Matter When Optimizing Concepts.” Traditionally, concept tests have focused on measuring consumers’ rational reactions to product concepts. First, a concept...
by Jeffrey Henning | Aug 22, 2013 | Blog
Terry Heaton, president at Reinvent21, recently interviewed me by email for his article, “Are We Giving Google Too Much Information?”. I thought I would re-run the interview here, since he included my punch line without the set up. 🙂 Interview Q: Are these...
by Jeffrey Henning | Aug 21, 2013 | Blog
As part of the CASRO webinar series, a few weeks ago Pete Cape, global knowledge director of SSI, discussed his research into respondents’ use of grids. It began with a mystery posed by the 2009 paper, “Beyond ‘Trapping’ the Undesirable Panelist: Use of Red Herrings...
by Jeffrey Henning | Jul 31, 2013 | Blog
The most common problem with the draft questionnaires that are sent to me is the use of leading questions. A leading question suggests the answer the survey author is looking for and often unintentionally reflects the author’s bias. As a result, the answers to such...
by Jeffrey Henning | Jun 18, 2013 | Blog
Ari Popper led a panel discussion on data philanthropy with Todd Cunningham, Robert Foster, Prasanna Lal Das, Snorri H. Gudmundsson, Kyle Nel and Eric Meerkamper. “Data philanthropy can totally change the world. It is a radical idea, and a controversial idea,” began...
by Jeffrey Henning | Jun 18, 2013 | Blog
“Please send us a photo of you placing your pad onto your panties.” No, that’s not some sick new fetish, but an honest and important research request from Proctor & Gamble for its Always line of feminine hygiene products. And a clear demonstration of the intimacy...
