by Jeffrey Henning | Jul 31, 2013 | Blog
The most common problem with the draft questionnaires that are sent to me is the use of leading questions. A leading question suggests the answer the survey author is looking for and often unintentionally reflects the author’s bias. As a result, the answers to such...
by Jeffrey Henning | Jun 18, 2013 | Blog
“Please send us a photo of you placing your pad onto your panties.” No, that’s not some sick new fetish, but an honest and important research request from Proctor & Gamble for its Always line of feminine hygiene products. And a clear demonstration of the intimacy...
by Jeffrey Henning | Jun 18, 2013 | Blog
Ari Popper led a panel discussion on data philanthropy with Todd Cunningham, Robert Foster, Prasanna Lal Das, Snorri H. Gudmundsson, Kyle Nel and Eric Meerkamper. “Data philanthropy can totally change the world. It is a radical idea, and a controversial idea,” began...
by Jeffrey Henning | Jun 17, 2013 | Blog
Charles Trevail, CEO of Promise Communities, discussed inspiring the future at the GreenBook Insight Innovation Exchange in Philadelphia. “The old view was that as long as we had a genius as CEO, we would be led into the future.” Think Bill Gates, Steve Jobs, Mark...
by Jeffrey Henning | Jun 17, 2013 | Blog
The presentation round of the Insight Innovation Competition today in Philadelphia involved 5 minute pitches from a variety of finalists, who then had to answer the judges’ questions. The judges will announce the winner tomorrow at 2 pm. Turning Emotion into Smart...
by Jeffrey Henning | Jun 17, 2013 | Blog
Charles Vila, the VP of North American consumer insights for Campbell Soup Company, opened the Insight Innovation Exchange in Philadelphia by stressing the need for brands to become “digitally fit”. In an age where digital is reshaping the life of consumers, it needs...
