by Jeffrey Henning | Jun 18, 2013 | Blog
“Please send us a photo of you placing your pad onto your panties.” No, that’s not some sick new fetish, but an honest and important research request from Proctor & Gamble for its Always line of feminine hygiene products. And a clear demonstration of the intimacy...
by Jeffrey Henning | Jun 17, 2013 | Blog
Charles Vila, the VP of North American consumer insights for Campbell Soup Company, opened the Insight Innovation Exchange in Philadelphia by stressing the need for brands to become “digitally fit”. In an age where digital is reshaping the life of consumers, it needs...
by Jeffrey Henning | Jun 17, 2013 | Blog
Jasmeet Sethi, a regional manager of consumer insights for Ericsson, based in India, framed his presentation around a quote from Soumitra Dutta of Cornell University: “Innovation happens in two situations — either you’re desperate or you’re inspired!” Jasmeet said,...
by Jeffrey Henning | Jun 17, 2013 | Blog
Charles Trevail, CEO of Promise Communities, discussed inspiring the future at the GreenBook Insight Innovation Exchange in Philadelphia. “The old view was that as long as we had a genius as CEO, we would be led into the future.” Think Bill Gates, Steve Jobs, Mark...
by Jeffrey Henning | Jun 17, 2013 | Blog
The presentation round of the Insight Innovation Competition today in Philadelphia involved 5 minute pitches from a variety of finalists, who then had to answer the judges’ questions. The judges will announce the winner tomorrow at 2 pm. Turning Emotion into Smart...
by Jeffrey Henning | Jun 11, 2013 | Blog
At the Marketing Research Association’s Insights & Strategy Conference in Orlando today, Timothy Keiningham of Ipsos Loyalty shared an update on the Ipsos Wallet Allocation Rule method, which won the 2011 NGMR Innovation Award. Traditional customer loyalty...
