Ari Popper led a panel discussion on data philanthropy with Todd Cunningham, Robert Foster, Prasanna Lal Das, Snorri H. Gudmundsson, Kyle Nel and Eric Meerkamper. “Data philanthropy can totally change the world. It is a radical idea, and a controversial idea,” began Ari.
Erik of RIWI said, “Data philanthropy is repurposing data for social good.” Pre-empting concerns about confidentiality, Eric said, “1% of data is competitive, 9% your competitors already know, and 90% is noise to you. You might have data that you think is junk that is valuable to others. A lot of initiatives don’t need personal customer information.”
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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