Jasmeet Sethi, a regional manager of consumer insights for Ericsson, based in India, framed his presentation around a quote from Soumitra Dutta of Cornell University: “Innovation happens in two situations — either you’re desperate or you’re inspired!”
Jasmeet said, “This is very apt if you look at what we are doing today. We are all desperate to make an impact on our business.” Jasmeet decided to illustrate the quote by sharing a day in his life when he was doing field research in India and a day in his life with his nephew.