#IIeX Innovation Insight Competition

The presentation round of the Insight Innovation Competition today in Philadelphia involved 5 minute pitches from a variety of finalists, who then had to answer the judges’ questions. The judges will announce the winner tomorrow at 2 pm.

Turning Emotion into Smart Decisions at Scale
Tim Llewellynn of Inviso discussed an online platform for turning emotion into smart decisions. Based on a 12-year research program on improving human-computer interaction, tested with over 1 million subjects worldwide, Inviso can recognize displays of emotion by focusing on the face in real time, passively, using webcams. It combines cultural understanding of facial expressions as well as universals. It successfully processes out data noise introduced by real world issues such as bad lighting and participants touching their faces. The Inviso solution is available on an ad hoc basis and via subscription; Inviso has 20 to 30 global clients and has run in 20 countries worldwide. It is marketed as a tool that integrates with larger research efforts. Their primary competition is the industry’s reliance on post-rationalization of emotions though questions. Their sweet spot is serving market research agencies for validating concept work in the early stage of video development.

Author Notes:

Jeffrey Henning

Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.