Charles Trevail, CEO of Promise Communities, discussed inspiring the future at the GreenBook Insight Innovation Exchange in Philadelphia. “The old view was that as long as we had a genius as CEO, we would be led into the future.” Think Bill Gates, Steve Jobs, Mark Zuckerberg, Warren Buffet. “But 95% of organizations don’t have that kind of CEO, so we need to do innovation differently.”

When there is more choice than ever for consumers, more fast followers among suppliers, consumers are in charge and more and more demanding. “They want to be engaged in the way they want be engaged. They can buy whatever they want, wherever they want, whenever they want.” Industries are shifting from the manufacturer being in charge to the consumer being in charge.

Read more at Green Book

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.