Charles Trevail, CEO of Promise Communities, discussed inspiring the future at the GreenBook Insight Innovation Exchange in Philadelphia. “The old view was that as long as we had a genius as CEO, we would be led into the future.” Think Bill Gates, Steve Jobs, Mark Zuckerberg, Warren Buffet. “But 95% of organizations don’t have that kind of CEO, so we need to do innovation differently.”

When there is more choice than ever for consumers, more fast followers among suppliers, consumers are in charge and more and more demanding. “They want to be engaged in the way they want be engaged. They can buy whatever they want, wherever they want, whenever they want.” Industries are shifting from the manufacturer being in charge to the consumer being in charge.

Read more at Green Book