by Jeffrey Henning | Jun 18, 2018 | Blog
The “retail apocalypse” has been accelerating, with 11,000 U.S. stores expected to close this year, surpassing last year’s record of 105 million square feet lost. In an omnibus question fielded to 2,000 U.S. adults from May 26 to May 28, 2018, Researchscape asked...
by Jeffrey Henning | Jun 5, 2018 | Blog, MRX Surveys
More Americans have heard of Bitcoin (72%) than the pixel (55%), and more have heard of cryptocurrency (45%) than crowdfunding (35%). Only 17% are aware of blockchain, the technology that powers Bitcoin and many other cryptocurrencies. Awareness of Bitcoin,...
by Jeffrey Henning | May 8, 2018 | Blog
Traditionally, race has been asked as a choose-one question. This oversimplifies the situation for multiracial citizens, as is discussed in detail in this excerpt from the November 2000 paper, “Measuring Our Nation’s Diversity: Developing a Common Language...
by Jeffrey Henning | May 1, 2018 | Blog, MRII
Just under half of the respondents were likely to recommend a career in market research. 30% of those who planned from college to end up in market research completely likely recommend market research as a career contrasted with 10% of everyone else. Not all who see...
by Jeffrey Henning | May 1, 2018 | Blog
Another insight I wanted to share from the most recent annual letter to Amazon shareholders: Six-Page Narratives We don’t do PowerPoint (or any other slide-oriented) presentations at Amazon. Instead, we write narratively structured six-page memos. We silently read one...
by Jeffrey Henning | Apr 30, 2018 | Blog
In his most recent annual letter to shareholders, Jeff Bezos shared some perspectives on customer satisfaction: The American Customer Satisfaction Index recently announced the results of its annual survey, and for the 8th year in a row customers ranked Amazon #1. The...
