Jeff Bezos on Divinely Discontent Customers

In his most recent annual letter to shareholders, Jeff Bezos shared some perspectives on customer satisfaction: The American Customer Satisfaction Index recently announced the results of its annual survey, and for the 8th year in a row customers ranked Amazon #1. The...

Loyalty To The Research Industry

Nearly half of researchers can never imagine leaving market research (46%). On the other extreme, 11% think of leaving it daily and 5% think of leaving at least once a week. Six out of ten respondents (59%) said it was very or completely likely they would still be...

Growth And Learning At Work

Of researchers with the opportunity to learn and grow at work, 45% conducted research in a market that was new to them, 42% used a technology that was new to them, and 41% attended training. About three in ten had the opportunity to manage a larger project than they...

Use of Traditional Methods in Market Research

For this cycle of the twice-annual GRIT research-on-research study, we delved into the proportional usage of qualitative and quantitative techniques across projects. Overall, 59% of the techniques used are quant, and 35% are qual. (A project that used both would...