Digitally Transforming Insights At Microsoft

At the Insights Leadership Conference in San Diego this week, Reed Cundiff, GM of the Microsoft Customer & Market Research Team, discussed his group’s ongoing efforts to “digitally transform the insights function.” The mission of the insights department remains...

Perspectives On IIeX North America, 2018

With over 100 presentations at IIeX North America, sometimes spread across five tracks, no one attendee can do justice to them all. Here are the perspectives of some of the other attendees:   “The most important impression I was left with after attending IIeX North...

Four Horseman of the Retail Apocalypse

The “retail apocalypse” has been accelerating, with 11,000 U.S. stores expected to close this year, surpassing last year’s record of 105 million square feet lost. In an omnibus question fielded to 2,000 U.S. adults from May 26 to May 28, 2018, Researchscape asked...

Recommending A Research Career

Just under half of the respondents were likely to recommend a career in market research. 30% of those who planned from college to end up in market research completely likely recommend market research as a career contrasted with 10% of everyone else. Not all who see...