by Jeffrey Henning | Jun 19, 2017 | Blog
New to this wave, the GreenBook Research Industry Trends survey went beyond its traditional look at research training and education to focus specifically on the Masters of Marketing Research (MMR) programs in the United States. The survey was fielded in April, 2017,...
by Jeffrey Henning | May 12, 2017 | Blog
Researchscape surveyed 100 U.S. executives regarding their organization’s experience with the PR firm it has on retainer. The survey measured the big picture of customer experience, satisfaction, and loyalty. It compared overall satisfaction with a variety of...
by Jeffrey Henning | May 2, 2017 | Blog
To improve the representativeness of our online surveys, we – like most survey researchers – use quota sampling to closely mirror the U.S. population. In our case, we may go a little overboard. We allocate 32 quota cells for each combination of age range, gender, and...
by Jeffrey Henning | Apr 27, 2017 | Blog
With the NFL draft today, many rumors and predictions have been rumbling for weeks, waiting to see what players will be picked by which teams. While many watching will be satisfied with the results, not everyone can be pleased; a portion of the fans will simply not be...
by Jeffrey Henning | Apr 25, 2017 | Blog
Way back in 1947, John Campbell, Jr., the editor of Astounding Science Fiction, articulated a central premise of the genre he was shaping: “To be science fiction, not fantasy, an honest effort at prophetic extrapolation from the known must be made.” Dave Eggers – best...
by Jeffrey Henning | Apr 4, 2017 | Blog
In the 2015 GRIT survey, we learnt that 79% of researchers used qualitative research in 2015, and 90% used quantitative research – in fact, 68% of researchers used both qual and quant. With the age of pure qual or quant research ending, we wanted to better understand...
