by Jeffrey Henning | Apr 1, 2018 | Blog, MRII
Nearly half of researchers can never imagine leaving market research (46%). On the other extreme, 11% think of leaving it daily and 5% think of leaving at least once a week. Six out of ten respondents (59%) said it was very or completely likely they would still be...
by Jeffrey Henning | Mar 27, 2018 | Blog, MRII
Of researchers with the opportunity to learn and grow at work, 45% conducted research in a market that was new to them, 42% used a technology that was new to them, and 41% attended training. About three in ten had the opportunity to manage a larger project than they...
by Jeffrey Henning | Jan 16, 2018 | Blog
For this cycle of the twice-annual GRIT research-on-research study, we delved into the proportional usage of qualitative and quantitative techniques across projects. Overall, 59% of the techniques used are quant, and 35% are qual. (A project that used both would...
by Jeffrey Henning | Jul 31, 2017 | Blog
Guest post by Simon Locke, of Communications Match At this moment, thousands of companies are looking for and evaluating communications agencies with expertise in areas including public relations, internal communications, government relations, SEO, content and digital...
by Jeffrey Henning | Jul 18, 2017 | Blog
We work with a range of panel companies and publications, all of which have different strengths and weaknesses. Because we use third-party sources, we are objective about the quality of those sources, and data cleanse the results based on respondent behaviors....
by Jeffrey Henning | Jun 19, 2017 | Blog
New to this wave, the GreenBook Research Industry Trends survey went beyond its traditional look at research training and education to focus specifically on the Masters of Marketing Research (MMR) programs in the United States. The survey was fielded in April, 2017,...
