by Jeffrey Henning | May 1, 2018 | Blog, MRII
Just under half of the respondents were likely to recommend a career in market research. 30% of those who planned from college to end up in market research completely likely recommend market research as a career contrasted with 10% of everyone else. Not all who see...
by Jeffrey Henning | May 1, 2018 | Blog
Another insight I wanted to share from the most recent annual letter to Amazon shareholders: Six-Page Narratives We don’t do PowerPoint (or any other slide-oriented) presentations at Amazon. Instead, we write narratively structured six-page memos. We silently read one...
by Jeffrey Henning | Apr 30, 2018 | Blog
In his most recent annual letter to shareholders, Jeff Bezos shared some perspectives on customer satisfaction: The American Customer Satisfaction Index recently announced the results of its annual survey, and for the 8th year in a row customers ranked Amazon #1. The...
by Jeffrey Henning | Apr 1, 2018 | Blog, MRII
Nearly half of researchers can never imagine leaving market research (46%). On the other extreme, 11% think of leaving it daily and 5% think of leaving at least once a week. Six out of ten respondents (59%) said it was very or completely likely they would still be...
by Jeffrey Henning | Mar 27, 2018 | Blog, MRII
Of researchers with the opportunity to learn and grow at work, 45% conducted research in a market that was new to them, 42% used a technology that was new to them, and 41% attended training. About three in ten had the opportunity to manage a larger project than they...
by Jeffrey Henning | Jan 16, 2018 | Blog
For this cycle of the twice-annual GRIT research-on-research study, we delved into the proportional usage of qualitative and quantitative techniques across projects. Overall, 59% of the techniques used are quant, and 35% are qual. (A project that used both would...
