by Jeffrey Henning | May 3, 2019 | Blog, MRII
At IIeX North America in Austin last week, Holly Carter of Confirmit shared her tips for adapting surveys to the needs of Generation Z [which Pew Research defines as those born 1997 and later]. Some of Holly’s observations about Gen Z: “They’re all about their mobile...
by Jeffrey Henning | Apr 29, 2019 | Blog, MRII
At IIEX North American in Austin last week, Marian Anderson, research director at Microsoft, and Zontziry Johnson, MR manager at Microsoft (and member of the MRII Board of Directors), presented an update on how Microsoft is transforming its insights function....
by Jeffrey Henning | Apr 25, 2019 | Blog, MRII
At IIeX North America in Austin, Stephen Thompson of Recollective, Tiffany Ng of Experian, and Holly O’Neill of Talking Business LLC shared five key success factors for Experian’s online community, voicesHUB, now going on its tenth year. Holly O’Neill was instrumental...
by Jeffrey Henning | Apr 17, 2019 | Blog, MRII
At the 10th Annual MSMR Insights Conference at the University of Texas at Arlington last week, three speakers shared case studies about real and virtual intercepts. Jill Matthews of Bright Cactus needed to do new product testing with bodybuilders, and found the best...
by Jeffrey Henning | Apr 16, 2019 | Blog, MRII
At the 10th Annual MSMR Insights Conference at the University of Texas at Arlington last week, Jodie McInerney and Sandip Narang of Burke discussed how they applied agile techniques to in-person research. Their client, a cat litter brand team, needed a new strategic...
by Jeffrey Henning | Mar 2, 2019 | Blog
When I started Researchscape in 2012, it was with the vision of “Do It Together” research and “DIY Rescue” (Do It Yourself), to recognize the trend towards more and more business professionals conducting their own research through SurveyGizmo, SurveyMonkey, Question...
