by Jeffrey Henning | Sep 19, 2016 | tcheevers
At a Skyword Content Rising event in New York City, Rob Robinson told his story of developing a content marketing team as Integrated Marketing Manager at Tom’s of Maine, a socially conscious provider of personal care products.He started his story by relating the...
by Jeffrey Henning | Sep 18, 2016 | Blog
We asked every respondent to rate their level of fear about how their actions at home might affect the team they are rooting for: while 21% of respondents are at least slightly paranoid, almost no respondents (3%) are very or completely paranoid. In qualitative...
by Jeffrey Henning | Sep 13, 2016 | Blog
Convenience sampling is almost the exact opposite of probability sampling: there is no sampling frame, there is no external random selection – anyone who comes across the survey can answer it. The results can be quite disproportionate to the target population:...
by Jeffrey Henning | Sep 12, 2016 | tcheevers
I’ve seen several articles on voice of the customer (VOC) and customer experience lately. Reading them reminded me of conversations that we have with businesses and organizations every week.This week, we were talking about simplicity, helping marketing and...
by Jeffrey Henning | Sep 8, 2016 | Blog
With the 2016-17 NFL season scheduled to start tonight, we thought we’d remind you to do your laundry – make sure your lucky jersey is ready! We asked fans who wear certain clothing to support their team about the type and condition of clothing that they...
