The 2016 Consumer Expectations Report

The amount of information, choice and technological opportunities that are available today make nearly everyone expect more. Customer expectations are rising faster and businesses need to stay up-to-date with customer expectations to respond accordingly. It’s no...

Sports Superstitions: Classification

We classified all respondents to our Sports Superstitions study as either “Unsuperstitious” or “Superstitious.” A respondent had to answer “Not at all paranoid”, “Not at all afraid”, and “Not at all fearful”...

Telling Brand Stories at Tom’s of Maine

At a Skyword Content Rising event in New York City, Rob Robinson told his story of developing a content marketing team as Integrated Marketing Manager at Tom’s of Maine, a socially conscious provider of personal care products.He started his story by relating the...

Sports Superstitions: Down the Rabbit Hole

We asked every respondent to rate their level of fear about how their actions at home might affect the team they are rooting for: while 21% of respondents are at least slightly paranoid, almost no respondents (3%) are very or completely paranoid. In qualitative...