Probability Online Panels

A probability online panel selects candidates for participation through a probability sample (typically using Address Based Sampling) and then relentlessly invites candidates to join the panel. Panelists who lack Internet access are then provided computers or tablets...

Sports Superstitions: Helping Your Team Win

As part of an ongoing series of research into how consumers engage and identify with brands, Researchscape International surveyed 1,112 U.S. adults about satisfaction with the National Football League, perceptions of teams and quarterbacks, engagement with...