Our survey for the money app for families Greenlight, was recently highlighted in an article discussing the growing importance of financial literacy in teens. The study, which was conducted between September 27 and October 2, 2021, among 2,051 U.S. respondents, of whom 1,013 were parents of 13-20 year olds and 1,038 were teens ages 13-20. Notably 52% of parents stated they don’t invest because they lack knowledge and 58% are intimidated by investing. A majority (88%) of parents wish they had more investing education earlier in life, and an astonishing 52% of respondents stated they have little to no savings for their children’s future. Greenlight’s CEO acknowledged this statistic stating “It’s clear that parents need a better way to save for their kids’ futures, especially for life events like college, investing is a powerful way to grow savings and build wealth. Earlier this year, we launched an educational investing platform for kids and teens, and now we’re making investing available for parents, too, so families can learn together and build a healthy financial future”.

Read the full story on Compsmag, Bollyinside, Choose FI Foundation, London News Today, GO BankingRates or Yahoo! Finance.

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.