by Jeffrey Henning | Oct 2, 2016 | Blog, Consumer Surveys, MRX Surveys, Sports Surveys
In our survey of sports superstitions, we thought that respondents would be more willing to discuss other people’s superstitions than their own. In fact, the average answer was 13 words long when discussing others, compared to just 9 words long when discussing...
by Jeffrey Henning | Sep 27, 2016 | Blog
Given that effective sample size declines dramatically when the characteristics of the sample don’t approximate national representativeness, one method of improving non-probability sampling is quota sampling, dividing the sample into cells and recruiting to fill those...
by Jeffrey Henning | Sep 26, 2016 | In the News
The amount of information, choice and technological opportunities that are available today make nearly everyone expect more. Customer expectations are rising faster and businesses need to stay up-to-date with customer expectations to respond accordingly. It’s no...
by Jeffrey Henning | Sep 26, 2016 | B2B Surveys, In the News, Worldwide Surveys
The amount of information, choice and technological opportunities that are available today make nearly everyone expect more. Customer expectations are rising faster and businesses need to stay up-to-date with customer expectations to respond accordingly. It’s no...
by Jeffrey Henning | Sep 25, 2016 | Blog
We classified all respondents to our Sports Superstitions study as either “Unsuperstitious” or “Superstitious.” A respondent had to answer “Not at all paranoid”, “Not at all afraid”, and “Not at all fearful”...
