Quota Sampling

Given that effective sample size declines dramatically when the characteristics of the sample don’t approximate national representativeness, one method of improving non-probability sampling is quota sampling, dividing the sample into cells and recruiting to fill those...

The 2016 Consumer Expectations Report

The amount of information, choice and technological opportunities that are available today make nearly everyone expect more. Customer expectations are rising faster and businesses need to stay up-to-date with customer expectations to respond accordingly. It’s no...

Sports Superstitions: Classification

We classified all respondents to our Sports Superstitions study as either “Unsuperstitious” or “Superstitious.” A respondent had to answer “Not at all paranoid”, “Not at all afraid”, and “Not at all fearful”...