‘Here in my car, I feel safest of all,’ say US consumers in pandemic era
Eighty percent of Americans said they feel most safe in their car, compared to any other form of transportation, according to a recent survey from research consultancy Researchscape. The survey, which was commissioned by vehicle subscription provider Fair, polled...
Asking Too Much
Respondents will answer the questions you ask, but they may not spend the effort to be accurate. For some questionnaires, it’s simply not possible.
Using Bayesian Crosstabs to Improve Data Quality
End users of research often extrapolate from crosstab columns with small sample sizes, despite provided caveats. Unfortunately, such crosstabs overstate differences between subgroups. By adopting Bayesian averages, a technique that e-commerce companies use in product...