by Jeffrey Henning | Aug 7, 2020 | B2B Surveys, In the News, Professional Service Surveys, Worldwide Surveys
In a study conducted for Evergage, a Salesforce company, we surveyed 326 marketing professionals across a range of locations and industries, about their thoughts on personalization in marketing. The study revealed that an overwhelming 99% of respondents agree that...
by Jeffrey Henning | Jul 23, 2020 | B2B Surveys, Employee Surveys, In the News, Professional Service Surveys, Travel Surveys
Mission Control Marketing, a strategic B2B marketing agency, today released an original research report, Driving B2B Sales in 2020: The Definitive Guide for Understanding the Mindset, Intent and Journey of the B2B Buyer to Drive Your Sales Team to Success. Based on a...
by Jeffrey Henning | Jul 13, 2020 | Uncategorized
To better understand the obstacles facing organizations transitioning analytics & AI processes to the cloud, Trifacta conducted a benchmark report in conjunction with Researchscape: Obstacles to AI & Analytics Adoption in the Cloud, to examine how data workers...
by Jeffrey Henning | Jul 9, 2020 | B2B Surveys, Consumer Surveys, Healthcare Surveys, In the News, Transportation Surveys, Travel Surveys
Eighty percent of Americans said they feel most safe in their car, compared to any other form of transportation, according to a recent survey from research consultancy Researchscape. The survey, which was commissioned by vehicle subscription provider Fair, polled...
by Jeffrey Henning | Jul 1, 2020 | In the News
End users of research often extrapolate from crosstab columns with small sample sizes, despite provided caveats. Unfortunately, such crosstabs overstate differences between subgroups. By adopting Bayesian averages, a technique that e-commerce companies use in product...
