by Jeffrey Henning | Jun 3, 2020 | Blog
At the Insights Association NEXT conference yesterday, Andrea Jones-Rooy of New York University shared some perspectives for the questions that leaders should ask when working with data scientists. As Andrea showed in her Venn diagram, where traditional researchers...
by Jeffrey Henning | Jun 2, 2020 | Blog, MRII
At the Insights Association NEXT conference yesterday, Andrea Jones-Rooy of New York University shared some perspectives for the questions that leaders should ask when working with data scientists. As Andrea showed in her Venn diagram, where traditional researchers...
by Jeffrey Henning | May 18, 2020 | Blog, MRII
I recently was reviewing this scenario-planning workshop, not realizing it was run by Carol Shea, of Olivetree Insights. Seeing it, I reached out to her to discuss the importance and relevance of scenario planning for researchers right now. Carol and I have often...
by Jeffrey Henning | May 15, 2020 | B2B Surveys, Consumer Surveys, In the News, Nonprofit Surveys, Travel Surveys
Using Researchscape, an agile market research consultancy, 4A’s Research surveyed 1048 people to learn about consumer participation in online events and how brands can use them to reach consumers. The results were quite surprising; 49% of respondents have not watched...
by Jeffrey Henning | May 14, 2020 | In the News
In this summary of the first webinar in our series – The COVID-19 Reset: A Value-Based Strategic Path Forward – distinguished professors Noel Capon (Columbia Business School) and Amy C. Edmondson (Harvard Business School), and Founder & CRO of...
