by Jeffrey Henning | May 18, 2020 | Blog, MRII
I recently was reviewing this scenario-planning workshop, not realizing it was run by Carol Shea, of Olivetree Insights. Seeing it, I reached out to her to discuss the importance and relevance of scenario planning for researchers right now. Carol and I have often...
by Jeffrey Henning | May 15, 2020 | B2B Surveys, Consumer Surveys, In the News, Nonprofit Surveys, Travel Surveys
Using Researchscape, an agile market research consultancy, 4A’s Research surveyed 1048 people to learn about consumer participation in online events and how brands can use them to reach consumers. The results were quite surprising; 49% of respondents have not watched...
by Jeffrey Henning | May 14, 2020 | In the News
In this summary of the first webinar in our series – The COVID-19 Reset: A Value-Based Strategic Path Forward – distinguished professors Noel Capon (Columbia Business School) and Amy C. Edmondson (Harvard Business School), and Founder & CRO of...
by Jeffrey Henning | May 3, 2020 | tcheevers
Surveys can support the stories you want to tell, to build awareness and generate leads. But these are not normal times. As a result, we’ve realigned our shared omnibus surveys of U.S. adults to better meet today’s market conditions. The classic tradeoff has...
by Jeffrey Henning | Apr 28, 2020 | In the News
As part of our new webinar series, KG Connects, we recently invited Jeffrey Henning and Tony Cheevers of Researchscape to give attendees an overview of the types of PR surveys and custom research they have been working on during the COVID-19 crisis, as well as their...
