In a study conducted for Evergage, a Salesforce company, we surveyed 326 marketing professionals across a range of locations and industries, about their thoughts on personalization in marketing. The study revealed that an overwhelming 99% of respondents agree that personalization helps with progressing consumer relationships, and 92% believe that their consumers expect this personalization in marketing. Of particular note, the majority of those surveyed said that email remains their preferred method of personalizing a consumer’s experience.
The article also highlights some surprising statistics in the current amount of businesses using personalization “We found that nearly half of organizations (47%) say they have “just a few” of their brand’s channels connected (down from 53% last year). On top of that, 23% don’t have any of their channels connected – precluding the delivery of personalized experiences from one touchpoint to the next, and preventing customers from picking up where they left off.
Read the full article on Business 2 Community.