Asking Too Much
Respondents will answer the questions you ask, but they may not spend the effort to be accurate. For some questionnaires, it’s simply not possible.
Using Bayesian Crosstabs to Improve Data Quality
End users of research often extrapolate from crosstab columns with small sample sizes, despite provided caveats. Unfortunately, such crosstabs overstate differences between subgroups. By adopting Bayesian averages, a technique that e-commerce companies use in product...
COVID-19: Americans Rely On Cars For Safe Commute And Mental Health Breaks, Says Survey
The ongoing COVID-19 pandemic has changed almost every front of our daily routine and the commute is no different. Our commuting preferences have had drastic changes during these times. You and I no longer wish to rely on the subway for our office commute. A recent...