9 out of 10 Marketers Deploy Personalization to Improve Customer Experiences, According to New Evergage Study

9 out of 10 Marketers Deploy Personalization to Improve Customer Experiences, According to New Evergage Study

(Updated to reflect new citation April. 19, 2022) As organizations seek to drive better relationships with their customers and prospects across channels, the question is no longer if they should deploy personalization but how. Equally fascinating is the why behind...
The Case for Fully Labeled Scales

The Case for Fully Labeled Scales

Your client says that questionnaire you’re writing should ask your customers “What is your overall satisfaction with our product?” and should use a five-point scale. Sounds simple, you think to yourself, then go to write the question. Which format do you use? Like...
TCP Software’s “State of the U.S. Workforce” Survey Finds Significant Workforce Management Tech Gap Exists in Modern Businesses

TCP Software’s “State of the U.S. Workforce” Survey Finds Significant Workforce Management Tech Gap Exists in Modern Businesses

On behalf of TCP Software we surveyed 304 U.S. managers and executives for their study The State of the U.S. Workforce: Bridging the Tech Gap to Manage Your People More Effectively. The survey was fielded between October 14-20, 2021, and found that many...