by Jeffrey Henning | Oct 5, 2015 | Blog
Janel Faucher, a research manager with AOL, talked about qualagility. “Our R&D team came to us with over 200 product ideas, an unprecedented research request.” To top it off, the deadline was short, there was no added budget, and the team has four full-time...
by Jeffrey Henning | Aug 27, 2015 | B2B Surveys, Consumer Surveys, In the News
Researchscape International, a Boston-based professional market research firm, has completed analysis of a comprehensive survey of Sightlines member institutions and issued a report that documents record levels of member satisfaction and loyalty. Sightlines is a...
by Jeffrey Henning | Aug 18, 2015 | Uncategorized
With the sun shining and current heat wave, it’s hard to believe it, but it’s time to start planning for the winter holidays. Retailers are beginning to lay out their strategies for a successful holiday season, overflowing with promotions, recommendations, flash...
by Jeffrey Henning | Aug 18, 2015 | Blog
Once upon a time, when most market research projects took three to six months to complete, we would often sandwich large quantitative studies between two slices of qualitative research. First, we would do focus groups to understand the language of the customer and to...
by Jeffrey Henning | Aug 16, 2015 | Uncategorized
In the previous post we talked about how the marketing stack is killing your business due to the large number of solutions in it. But as a B2B marketer who needs insights, how do you deal with this challenge? The two most common approaches are to: Use the built-in...
