by Jeffrey Henning | Oct 6, 2015 | Blog
At the Marketing Research Association’s Corporate Researcher Conference in St. Louis, Edward Largo, Ph.D. of Altria and William Stewart of Povaddo discussed corporate affairs research, which “moves beyond the consumer and into the realm of the general public,...
by Jeffrey Henning | Oct 6, 2015 | Blog
Annie Pettit, Ph.D. of Peanut Labs and Marc Alley, PRC of 1st Global had a point/counterpoint debate about the role of Big Data in market research. Annie is an industry-leading thought leader; Marc Alley is researcher who has transitioned into a role of data science....
by Jeffrey Henning | Oct 6, 2015 | Blog
At the Marketing Research Association’s Corporate Researcher Conference in St. Louis today, Greg Heist, the chief innovation officer of Gongos, discussed how primary data can be linked with hard data streams to inform smarter decision making. The work we do to...
by Jeffrey Henning | Oct 5, 2015 | Blog
Tom Wujec, author of Imagine Design Create: How Designers, Architects, and Engineers Are Changing Our World, opened the Marketing Research Association’s Corporate Researcher Conference with a keynote discussing research-driven innovation. He is an Autodesk Fellow...
by Jeffrey Henning | Oct 5, 2015 | Blog
At the Marketing Research Association’s Corporate Researcher Conference in St. Louis today, Barry Jennings of Microsoft and Paul Janowitz of icanmakeitbetter discussed “how moving from a project-based insights organization to a process-based organization produces...
