by Jeffrey Henning | Oct 6, 2015 | Blog
Annie Pettit, Ph.D. of Peanut Labs and Marc Alley, PRC of 1st Global had a point/counterpoint debate about the role of Big Data in market research. Annie is an industry-leading thought leader; Marc Alley is researcher who has transitioned into a role of data science....
by Jeffrey Henning | Oct 5, 2015 | Blog
Janel Faucher, a research manager with AOL, talked about qualagility. “Our R&D team came to us with over 200 product ideas, an unprecedented research request.” To top it off, the deadline was short, there was no added budget, and the team has four full-time...
by Jeffrey Henning | Oct 5, 2015 | Blog
Tom Wujec, author of Imagine Design Create: How Designers, Architects, and Engineers Are Changing Our World, opened the Marketing Research Association’s Corporate Researcher Conference with a keynote discussing research-driven innovation. He is an Autodesk Fellow...
by Jeffrey Henning | Oct 5, 2015 | Blog
At the Marketing Research Association’s Corporate Researcher Conference in St. Louis today, Barry Jennings of Microsoft and Paul Janowitz of icanmakeitbetter discussed “how moving from a project-based insights organization to a process-based organization produces...
by Jeffrey Henning | Aug 27, 2015 | B2B Surveys, Consumer Surveys, In the News
Researchscape International, a Boston-based professional market research firm, has completed analysis of a comprehensive survey of Sightlines member institutions and issued a report that documents record levels of member satisfaction and loyalty. Sightlines is a...
