by Jeffrey Henning | Aug 23, 2016 | Blog
Sampling for online surveys varies greatly in technique and representativeness. Important factors to consider are types of panels, selection of participants from those panels, and how and whether to weight survey results. While demographic variables are often compared...
by Jeffrey Henning | Aug 22, 2016 | B2B Surveys, In the News, Management Consulting Surveys, Small Business Surveys
Anyone who has ever produced content knows that old, familiar feeling. You slave over it. You publish it. And … cricket chirp, cricket chirp, cricket chirp … nothing comes of it. Last week, I experienced something much better. My company, Hopscotch,...
by Jeffrey Henning | Aug 20, 2016 | tcheevers
Having coffee with Jonathan Ziegel, VP of Experience Strategy at Ogilvy CommonHealth Worldwide, we landed at one point on the topic of customer satisfaction and CSAT surveys.As I was recounting a few of my recent consumer experiences, Jonathan suggested that we, as...
by Jeffrey Henning | Aug 16, 2016 | Blog
The most common question we get asked is “How many people should we survey?” The answer is at the intersection of cost and error range. Let’s tackle error range first. When we do probability surveys of house lists, here is the margin of error...
by Jeffrey Henning | Aug 8, 2016 | Blog
“Mirror, mirror, on the wall, how farest the customer, if at all?” In a SurveyGizmo webinar last week, Marni Zapin, of Rumble Research, shared the results of a mirror analysis she conducted for a health supplements company. Her client wanted her to...
