by Jeffrey Henning | Aug 26, 2016 | B2B Surveys, In the News, Small Business Surveys, Worldwide Surveys
Most [U.S. small and medium businesses] are looking to increase their presences in China, the United Kingdom (U.K.), or Canada over the next 12 months (20- 21 percent each). China is attractive for U.S. SMBs because the availability of affordable suppliers and...
by Jeffrey Henning | Aug 25, 2016 | tcheevers
Bloggers regularly post about the demise of market research. One consistent topic in these ‘demise’ posts is the rise of Do It Yourself (DIY) research. The argument posits that individuals without research training using survey tools cannot achieve comparable results...
by Jeffrey Henning | Aug 23, 2016 | Blog
Sampling for online surveys varies greatly in technique and representativeness. Important factors to consider are types of panels, selection of participants from those panels, and how and whether to weight survey results. While demographic variables are often compared...
by Jeffrey Henning | Aug 22, 2016 | B2B Surveys, In the News, Management Consulting Surveys, Small Business Surveys
Anyone who has ever produced content knows that old, familiar feeling. You slave over it. You publish it. And … cricket chirp, cricket chirp, cricket chirp … nothing comes of it. Last week, I experienced something much better. My company, Hopscotch,...
by Jeffrey Henning | Aug 20, 2016 | tcheevers
Having coffee with Jonathan Ziegel, VP of Experience Strategy at Ogilvy CommonHealth Worldwide, we landed at one point on the topic of customer satisfaction and CSAT surveys.As I was recounting a few of my recent consumer experiences, Jonathan suggested that we, as...
