by Jeffrey Henning | Aug 8, 2016 | Blog
“Mirror, mirror, on the wall, how farest the customer, if at all?” In a SurveyGizmo webinar last week, Marni Zapin, of Rumble Research, shared the results of a mirror analysis she conducted for a health supplements company. Her client wanted her to...
by Jeffrey Henning | Aug 7, 2016 | In the News
Ransomware – malware that gets on your customers’ computers, encrypts their data, and extorts a hefty ransom for the decryption keys – is a surging new threat, and what you don’t know about it can hurt you in three ways. One, as a user, you can become a ransomware...
by Jeffrey Henning | Aug 2, 2016 | In the News
Jeffrey Henning, president of Researchscape International, said people are increasingly relying on people around them for information about products. “A lot of studies have shown that people trust their friends and family more than traditional ads,” Mr. Henning said....
by Jeffrey Henning | Aug 2, 2016 | Blog
Pete Cape, global knowledge director for SSI, recently shared his thinking behind his updates to the data collection methods module of the UGA/MRII online course, Principles of Market Research (PoMR). Presenting a webinar, “Fit for Purpose: Choosing the Right...
by Jeffrey Henning | Jul 25, 2016 | Blog
Part of the impact on consumer research will be that researchers will want to know what Augmented Reality apps are being used, and marketers will want to know how to influence the information provided by such apps. For Augmented Reality will offer consumers ready...
