by Jeffrey Henning | Aug 16, 2016 | Blog
The most common question we get asked is “How many people should we survey?” The answer is at the intersection of cost and error range. Let’s tackle error range first. When we do probability surveys of house lists, here is the margin of error...
by Jeffrey Henning | Aug 8, 2016 | Blog
“Mirror, mirror, on the wall, how farest the customer, if at all?” In a SurveyGizmo webinar last week, Marni Zapin, of Rumble Research, shared the results of a mirror analysis she conducted for a health supplements company. Her client wanted her to...
by Jeffrey Henning | Aug 8, 2016 | Uncategorized
Small businesses are breaking barriers and going international, a new study by foreign exchange company USForex has found. The survey shows 58 percent of small businesses already have international customers, while 72 percent plan to grow their international customer...
by Jeffrey Henning | Aug 7, 2016 | In the News
Ransomware – malware that gets on your customers’ computers, encrypts their data, and extorts a hefty ransom for the decryption keys – is a surging new threat, and what you don’t know about it can hurt you in three ways. One, as a user, you can become a ransomware...
by Jeffrey Henning | Aug 2, 2016 | Blog
Pete Cape, global knowledge director for SSI, recently shared his thinking behind his updates to the data collection methods module of the UGA/MRII online course, Principles of Market Research (PoMR). Presenting a webinar, “Fit for Purpose: Choosing the Right...
