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Global Expansion Meets Domestic and International Challenges

Global Expansion Meets Domestic and International Challenges

by Jeffrey Henning | Aug 26, 2016 | B2B Surveys, In the News, Small Business Surveys, Worldwide Surveys

Most [U.S. small and medium businesses] are looking to increase their presences in China, the United Kingdom (U.K.), or Canada over the next 12 months (20- 21 percent each). China is attractive for U.S. SMBs because the availability of affordable suppliers and...
Content Marketing Works … If You Work It

Content Marketing Works … If You Work It

by Jeffrey Henning | Aug 22, 2016 | B2B Surveys, In the News, Management Consulting Surveys, Small Business Surveys

Anyone who has ever produced content knows that old, familiar feeling. You slave over it. You publish it. And … cricket chirp, cricket chirp, cricket chirp … nothing comes of it. Last week, I experienced something much better. My company, Hopscotch,...

58 Percent of Small Businesses Already Have International Customers, Survey Finds

by Jeffrey Henning | Aug 8, 2016 | Uncategorized

Small businesses are breaking barriers and going international, a new study by foreign exchange company USForex has found. The survey shows 58 percent of small businesses already have international customers, while 72 percent plan to grow their international customer...

Ransomware: A Revenue Bonanza for Service Providers

by Jeffrey Henning | Aug 7, 2016 | In the News

Ransomware – malware that gets on your customers’ computers, encrypts their data, and extorts a hefty ransom for the decryption keys – is a surging new threat, and what you don’t know about it can hurt you in three ways. One, as a user, you can become a ransomware...

Sampling Goes Digital as Marketers Look to Track Results

by Jeffrey Henning | Aug 2, 2016 | In the News

Jeffrey Henning, president of Researchscape International, said people are increasingly relying on people around them for information about products. “A lot of studies have shown that people trust their friends and family more than traditional ads,” Mr. Henning said....
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