Small businesses are breaking barriers and going international, a new study by foreign exchange company USForex has found. The survey shows 58 percent of small businesses already have international customers, while 72 percent plan to grow their international customer base by 2017. About 96 percent of these small businesses, in fact, are confident about conducting business abroad. “Going global is no longer an option for successful small- and medium-sized businesses — it’s a strategic imperative,” said Karin Visnick, head of North America, USForex.
Read more at The Wright Consultants.
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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