by Jeffrey Henning | Aug 25, 2016 | tcheevers
Bloggers regularly post about the demise of market research. One consistent topic in these ‘demise’ posts is the rise of Do It Yourself (DIY) research. The argument posits that individuals without research training using survey tools cannot achieve comparable results...
by Jeffrey Henning | Aug 22, 2016 | B2B Surveys, In the News, Management Consulting Surveys, Small Business Surveys
Anyone who has ever produced content knows that old, familiar feeling. You slave over it. You publish it. And … cricket chirp, cricket chirp, cricket chirp … nothing comes of it. Last week, I experienced something much better. My company, Hopscotch,...
by Jeffrey Henning | Aug 20, 2016 | tcheevers
Having coffee with Jonathan Ziegel, VP of Experience Strategy at Ogilvy CommonHealth Worldwide, we landed at one point on the topic of customer satisfaction and CSAT surveys.As I was recounting a few of my recent consumer experiences, Jonathan suggested that we, as...
by Jeffrey Henning | Aug 8, 2016 | Uncategorized
Small businesses are breaking barriers and going international, a new study by foreign exchange company USForex has found. The survey shows 58 percent of small businesses already have international customers, while 72 percent plan to grow their international customer...
by Jeffrey Henning | Aug 7, 2016 | In the News
Ransomware – malware that gets on your customers’ computers, encrypts their data, and extorts a hefty ransom for the decryption keys – is a surging new threat, and what you don’t know about it can hurt you in three ways. One, as a user, you can become a ransomware...