The 2016 Consumer Expectations Report

The amount of information, choice and technological opportunities that are available today make nearly everyone expect more. Customer expectations are rising faster and businesses need to stay up-to-date with customer expectations to respond accordingly. It’s no...

Telling Brand Stories at Tom’s of Maine

At a Skyword Content Rising event in New York City, Rob Robinson told his story of developing a content marketing team as Integrated Marketing Manager at Tom’s of Maine, a socially conscious provider of personal care products.He started his story by relating the...

Voice of the Customer Experience

I’ve seen several articles on voice of the customer (VOC) and customer experience lately. Reading them reminded me of conversations that we have with businesses and organizations every week.This week, we were talking about simplicity, helping marketing and...