by Jeffrey Henning | Dec 26, 2016 | tcheevers
Vivaldi Partners presented at the NY AMA to a capacity crowd at the Scandinavia House in New York City. The topic of “social currency” was explored by the panelists from Saks 5th Avenue, AB InBev, and Cadillac. Each attendee received a gold envelope with a “key” (USB...
by Jeffrey Henning | Oct 27, 2016 | B2B Surveys, Employee Surveys, In the News
According to new research from Nextiva, the state of an organization’s communications has a significant impact on its bottom line, as well as its ability to meet business goals and retain talent. The 2016 Business Communications Survey revealed that 63 percent of...
by Jeffrey Henning | Oct 10, 2016 | tcheevers
Last year the Community Managers Meetup in New York City hosted a great panel on the topic of “Social Media, Brands and Holidays”, with participants including Kate Gold, Social Media Director at Food Network; Ying Huang, Senior Organic Marketing...
by Jeffrey Henning | Oct 10, 2016 | tcheevers
The liberal arts component of my education focused on psychology. One of the areas where I find that I’m able to draw on that base is question design. How to ask a question that doesn’t suggest or influence the answer?I recently took a customer satisfaction survey for...
by Jeffrey Henning | Oct 3, 2016 | tcheevers
I read this post by Ray Poynter and it started me thinking. For background, Ray is one of the first people that I followed when I came to the market research industry from a career in logistics and technology. I introduced myself at an ESOMAR conference and Ray was...
