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Insurers: Reach the Right Customers (and Make Them Love You)

by Jeffrey Henning | Nov 1, 2019 | Uncategorized

…Customers, both existing and prospective, have come to expect personalised communications – 87% of marketers claim that personalised relationships with customers have led to more interactions and higher website traffic, according to a 2018 study from...
The Rise of Artificial Intelligence in Marketing

The Rise of Artificial Intelligence in Marketing

by Jeffrey Henning | Oct 20, 2019 | AI and Machine Learning Surveys, B2B Surveys, In the News, Professional Service Surveys, Retail Surveys

…Studies have shown using AI to deliver personalized content on websites presents significant improvements in performance. One recent study, done by Evergage and Researchscape International reported a 63 percent improvement in conversion rates when marketers...
The Rise of Artificial Intelligence in Marketing

4 Things Large Nonprofits Miss When Redesigning their Website

by Jeffrey Henning | Sep 20, 2019 | B2B Surveys, In the News, Nonprofit Surveys, Retail Surveys

Personalization is key to standing out in an increasingly-crowded digital media environment. According to a study by Everage and Researchscape International, personalization leads to a 55% increase in visitor engagement, a 55% improvement in customer experience, a 39%...
The Rise of Artificial Intelligence in Marketing

With Personalization, Less Can Be More

by Jeffrey Henning | Aug 19, 2019 | B2B Surveys, In the News, Professional Service Surveys, Retail Surveys, Worldwide Surveys

Numerous research studies have confirmed that large majorities of marketers believe personalization improves marketing and business performance. For example, in the 2019 Trends in Personalization survey by Researchscape International, 70% of surveyed marketers said...

How to Drive Efficient Customer Experiences Using Marketing Automation Tools

by Jeffrey Henning | Aug 19, 2019 | Uncategorized

Through personalization, progressive marketers turn user data and the power of artificial intelligence into fuel for business growth. This is what 98% of marketers believe, according to the Researchscape International survey. A dynamic and targeted experience...
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