by Jeffrey Henning | Jul 30, 2019 | B2B Surveys, Consumer Surveys, In the News
People are generally expecting more personalized experiences because of the user-centric experiences they have on sites like Netflix and Amazon. A study from Researchscape International suggests 96% of respondents believe a customized approach can help build...
by Jeffrey Henning | Jul 24, 2019 | Uncategorized
…The top areas of technology investment in 2019 for small business owners are marketing software (36 percent), point-of-sale systems (35 percent), and data security (25 percent). Small-business owners are also prioritizing marketing efforts to improve sales in...
by Jeffrey Henning | Jul 23, 2019 | In the News
Without data and market research, you wouldn’t be able to provide a great employee, brand, product, or customer experience because you couldn’t understand how to accomplish it. Sure, you could make your best guess, but in today’s competitive landscape, guessing will...
by Jeffrey Henning | Jul 2, 2019 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys
Email marketing is one of the most evergreen retail tactics. It’s also one of the most targeted forms of messaging since recipients opt-in and often provide solicited information or preferences. Despite these factors, personalization can still be hit or miss. An...
by Jeffrey Henning | Jun 26, 2019 | B2B Surveys, Consumer Surveys, Employee Surveys, In the News, Retail Surveys
PDI, a Loyalty360 member specializing in enterprise software solutions for convenience retail, petroleum wholesale, and logistics industries, has received some recognition lately, and they’ve discussed some recent projects with Loyalty360. Never one to rest, PDI has...
